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DUTCH SUPERYACHT CLUSTER GOES FROM STRENGTH TO STRENGTH
02 May 2016 (Holland Yachting Group)
The latest superyacht figures have just been released and they make excellent reading for the Dutch industry. Holland was responsible for a quarter of the world’s deliveries in terms of value in 2015. According to the data of SuperYacht Times, the Dutch yards launched 22 superyachts worth some €1.18 billion in total. This represents an average of €54 million a yacht, twice that of the average build worldwide (€26.7 million).
The members of the HISWA Holland Yachting Group lead the way. The association’s A-list yards and suppliers also took orders for another 24 superyachts during 2015, with an average length of 56 metres. This impressive, future-securing portfolio represents an increase of 26.3% on the 2014 figures. Some 22 superyachts were launched in 2015, six more than the previous year, or an increase of 37.5%.
GROWTH The total length of these 2015 deliveries gives Holland a 19.1% market share globally, a rise of over 7% on the 2014 figures whilst the forecast for this year is 25 deliveries with a total length of 1425 meters. “The Dutch superyacht cluster is clearly in a very healthy condition,” comments Jeroen Sirag, export director of the HISWA Holland Yachting Group. “In addition to these impressive figures, we have seen yards such as Amels, Feadship, Hakvoort and Mulder Shipyard all launch their largest projects to date in 2015, while Holland Jachtbouw, Heesen, Oceanco and Royal Huisman have all invested heavily in their facilities to win new contracts and manage growth.” The Dutch equipment suppliers have also amply showcased their ability to provide the highest quality and latest technologies. A recent survey showed that 61% of suppliers are expecting the first half of 2016 to be a further improvement on the same period in 2015, a year in which they increased revenues by 6%.
THINK YACHTS, THINK HOLLAND Sirag is also pleased with the current results of the marketing campaign ‘Think Yachts, Think Holland.’ Started beginning 2014 and focused on three key areas that set the Dutch superyacht cluster apart, namely heritage, innovation and creativity. “As more than a quarter of the Netherlands lies below sea level, the need to keep the sea at bay has always prompted the Dutch to embark on major feats of engineering and technology. Our new branding strategy stresses these aspects. As well as the way in which the interests of 40 individual Dutch superyacht companies are well served by being united in our association. Holland is unique in this respect for the way both yards and suppliers have joined forces collectively to promote their country and products in a destination-driven way.” “Our goal is to ensure that when people consider buying a superyacht or superyacht equipment, they recognise that the best possible value is to be found in Holland first. I strongly believe that the Dutch superyacht cluster will continue to lead the world for many years to come.”
FACTS AND FIGURES DUTCH SUPERYACHT CLUSTER (source: SuperYacht Times)
2016 Forecast 25 deliveries with total length of 1425 meter in total
2015 Netherlands 22 deliveries worth €1.18 billion (€54 million per yacht)
Netherlands sales 24 yachts sold measuring 1339 m in total
(55.79 m average)
Worldwide 147 deliveries worth €3.925 billion (26.7 million per yacht)
2014 Netherlands 16 deliveries worth €660 million (€41 million per yacht)
Netherlands sales 19 yachts sold
measuring 1152 meter in total (60.63 m average)
The members of the HISWA Holland Yachting Group lead the way. The association’s A-list yards and suppliers also took orders for another 24 superyachts during 2015, with an average length of 56 metres. This impressive, future-securing portfolio represents an increase of 26.3% on the 2014 figures. Some 22 superyachts were launched in 2015, six more than the previous year, or an increase of 37.5%.
GROWTH The total length of these 2015 deliveries gives Holland a 19.1% market share globally, a rise of over 7% on the 2014 figures whilst the forecast for this year is 25 deliveries with a total length of 1425 meters. “The Dutch superyacht cluster is clearly in a very healthy condition,” comments Jeroen Sirag, export director of the HISWA Holland Yachting Group. “In addition to these impressive figures, we have seen yards such as Amels, Feadship, Hakvoort and Mulder Shipyard all launch their largest projects to date in 2015, while Holland Jachtbouw, Heesen, Oceanco and Royal Huisman have all invested heavily in their facilities to win new contracts and manage growth.” The Dutch equipment suppliers have also amply showcased their ability to provide the highest quality and latest technologies. A recent survey showed that 61% of suppliers are expecting the first half of 2016 to be a further improvement on the same period in 2015, a year in which they increased revenues by 6%.
THINK YACHTS, THINK HOLLAND Sirag is also pleased with the current results of the marketing campaign ‘Think Yachts, Think Holland.’ Started beginning 2014 and focused on three key areas that set the Dutch superyacht cluster apart, namely heritage, innovation and creativity. “As more than a quarter of the Netherlands lies below sea level, the need to keep the sea at bay has always prompted the Dutch to embark on major feats of engineering and technology. Our new branding strategy stresses these aspects. As well as the way in which the interests of 40 individual Dutch superyacht companies are well served by being united in our association. Holland is unique in this respect for the way both yards and suppliers have joined forces collectively to promote their country and products in a destination-driven way.” “Our goal is to ensure that when people consider buying a superyacht or superyacht equipment, they recognise that the best possible value is to be found in Holland first. I strongly believe that the Dutch superyacht cluster will continue to lead the world for many years to come.”
FACTS AND FIGURES DUTCH SUPERYACHT CLUSTER (source: SuperYacht Times)
2016 Forecast 25 deliveries with total length of 1425 meter in total
2015 Netherlands 22 deliveries worth €1.18 billion (€54 million per yacht)
Netherlands sales 24 yachts sold measuring 1339 m in total
(55.79 m average)
Worldwide 147 deliveries worth €3.925 billion (26.7 million per yacht)
2014 Netherlands 16 deliveries worth €660 million (€41 million per yacht)
Netherlands sales 19 yachts sold
measuring 1152 meter in total (60.63 m average)
